January 2010

Framed

Brief

Create banners and posters to promote Folkestone Reads — One town reading one book all at the same time. Book evaluation postcards to match.

 

Rationale

We obtained permission from the publishers to use the images on the book jacket in different layouts. Because this was part of a larger KCC project called Folkestone Forward we didn’t need to use the Libraries branding just the two logos. I basically matched the book cover for each of these. Using a similar typeface that the author’s name was set in on the book in the same colour.

 

Production

They had two pop-up banners printed on thin plastic and mounted into cartridges. Two hanging banners printed on outside banner material, and some A1 and A2 posters on paper. All printed in-house. The postcards were printed at KCC’s printers.

 

Folkestone Forward banner

 

Framed postcard front and back