circa 2006

Save Trees bag

Brief

An eco bag, designed to encourage our customers to borrow more books.

 

Rationale

For once we were in sync with current trends. The design took only 10 minutes to draft and get approved. Unusually we didn’t have to run it past senior managers. It had to be very simple and use only two colours for the printing process.

 

Production

The Charter Mark logo was still a problem though. It’s a very busy logo and even though it was already large it still gave poor reproduction on this hemp material. Thankfully this logo has been updated to something much simpler. This is a good example of why logos should be simple.